Why it worked
Trust, automation, and attribution
The subject line and disguised attachment made social engineering central to the worm's success.
Outlook address-book automation is what turned ILOVEYOU from a malicious attachment into a global outbreak within hours.
Philippine investigators and later reporting consistently centered public suspicion on Onel de Guzman.
A lack of clearly applicable computer-crime law in the Philippines prevented a clean criminal adjudication of the case at the time of the outbreak.

